Microsoft has faced significant challenges with its browsers over the past few years, as Firefox and Chrome have rapidly gained users from the Microsoft base. Despite the improvements in recent versions of Internet Explorer, which have largely overcome the issues of earlier versions like IE6-9, their latest browser, Edge, is struggling on Windows 10.
Edge was introduced as an alternative to IE11, marketed as faster and more responsive. However, many users fail to notice significant improvements. The only visible difference is a slightly altered user interface, which requires some adjustment. This issue is compounded by Windows 10’s inconsistent mix of interface styles, including fullscreen and desktop apps, making it harder for users to embrace Edge. As a result, many continue to use the classic Internet Explorer or turn to third-party browsers.
In an effort to boost Edge’s usage, Microsoft has begun offering reward points to users who switch to Edge. These points can be redeemed for vouchers or credits, but there’s a catch—users must also use Bing as their search engine, which has been unpopular, especially in Europe. Currently, the rewards scheme is only available in the US, and there doesn’t seem to be much enthusiasm for it outside the region.
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