If you’re using Google Ads (formerly Google AdWords), you’re likely spending anywhere from 20p to £5 per click, with most of our clients’ accounts falling within that cost range. While these typical cost-per-click (CPC) prices can add up, they’re still relatively modest compared to the sky-high costs for keywords in industries like online gambling, technology, and financial services.
Take a look at some of these eye-watering CPCs:
- “What is invoice factoring” – average CPC £93.23
- “Cloud services UK” – average CPC £95.80
- “FTSE day trader” – average CPC £112.69
- “Play live blackjack” – average CPC £148.51
Just one click on an ad triggered by the phrase “play live blackjack” can cost the advertiser nearly £150. Given that only a portion of these clicks will actually convert into paying customers, it’s clear that online casinos must make substantial profits per customer to justify these high costs.
For those interested in more keyword data, you can check out the full list of the top 500 keywords compiled in a recent research report here.